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As Ever’s $18 Leather Bookmark Sells Out Within Minutes After UK-Made Drop

The UK-made, small-batch collaboration with Sbri underscores the brand’s scarcity-driven drops.

Overview

  • Meghan Markle’s lifestyle label released a limited-edition black leather bookmark on January 13 that sold out in under 30 minutes.
  • Priced at $18, the piece features “fell asleep here” in gold lettering rendered in Meghan’s handwriting and uses sustainably sourced materials.
  • The bookmark was crafted with Sbri, a New Forest, UK workshop specializing in handcrafted, made-to-order leather goods.
  • As Ever also offered a $64 “A Moment to Unwind” set bundling the bookmark with sage honey with honeycomb and herbal peppermint tea, with purchases capped at four per customer.
  • The launch followed a teaser on Instagram and continues a pattern of fast-selling limited drops, including December’s Compartés chocolate collaboration, while reports of a 2026 cookbook and broader product expansion remain unconfirmed.