Overview

• As Ever’s newsletter confirmed that the 2024 Napa Valley Rosé will go on sale next week following the debut 2023 vintage’s sell-out in under an hour.
• Limited seasonal drops of teas, preserves, honey and flower sprinkles have consistently sold out within hours, leveraging scarcity marketing to fuel demand.
• A Méthode Champenoise Napa Valley sparkling wine is in development as the next extension of the brand’s curated, limited-edition releases.
• A Newsweek analysis projected that jam sales alone could generate up to $4.5 million in weekly revenue, though production costs and deliberate supply caps will constrain net gains.
• Netflix holds an equity stake in As Ever, and negotiations are underway to finalize terms of their ongoing partnership beyond the initial agreement expiring in September.