As Ever Signals Independence as Netflix Ends Launch Support

The brand says no international rollout is set, prioritizing measured growth.

Overview

Netflix confirmed it has concluded its initial partnership and investment role with As Ever, framing the move as the planned end of launch-phase support.
As Ever’s spokesperson reported significant early growth and said the company is ready to operate on its own, with any market entry decisions to be made deliberately.
The team said no decisions have been made on international expansion, tempering speculation that followed ITV-originated reports about potential activity in Australia.
Meghan and Harry are reported to visit Sydney and Melbourne in mid-April for private, business and philanthropic events, with their children not expected to travel.
Separate entertainment work with Netflix is still reported to be in development, including an Archewell-led adaptation of The Wedding Date.