Overview
- Users discovered that adding extraordinarily large quantities to carts revealed maximum available stock, a method first shared by Reddit users including InfiniteSky55.
- The tallies cited by outlets such as Newsweek aggregate to 650,190 products valued at approximately $21.8 million based on list prices, not production costs.
- As Ever has closed the loophole and introduced purchase caps, limiting orders to 50 spread gift boxes or 20 bottles of wine with an on-site error message for bulk attempts.
- Meghan Markle and As Ever have not issued a public statement, though a source told Newsweek the brand performed strongly over the holidays and criticized selective interpretations of the data.
- The episode follows a year of rapid scaling after initial sellouts, with Markle previously saying inventory was increased tenfold and that discussions included a purchase order of a million jars.