Particle.news

As Ever Launches Limited‑Edition Advent Calendar Inspired by Montecito

The premium collaboration with Los Angeles chocolatier Compartés ties the Sussexes’ Montecito home imagery to a holiday product that signals a push to expand Meghan Markle’s lifestyle brand.

Overview

  • As Ever opened preorders on Thursday, October 1, 2026, for a limited‑edition As Ever x Compartés Advent calendar with delivery planned for November.
  • The keepsake box contains 24 handcrafted chocolates whose flavors draw on As Ever staples such as strawberry, raspberry, blackberry and orange marmalade and includes a piece topped with Meghan’s ‘flower sprinkles.’
  • Packaging and campaign images feature an illustrated rendering of the Sussexes’ Montecito house, palm trees, chickens and gold countdown numbers shown in Meghan’s handwriting to link the product to the family’s California home.
  • Meghan promoted the launch directly through her As Ever newsletter and Instagram Stories, including a June behind‑the‑scenes golf‑cart clip with Compartés’ Jonathan Grahm that ended with a shot of the couple’s dog holding an As Ever plush toy.
  • The $148/£112 calendar marks the biggest As Ever–Compartés tie‑up to date after prior collaborations in December 2025 and early 2026, and the dog‑toy glimpse has prompted speculation about further holiday and pet product extensions.