Overview
- The latest limited-edition apricot spread sold out within an hour but was oversold, leaving many customers without their orders.
- Many customers encountered website 404 errors when submitting orders and later received emails stating their purchases could not be fulfilled, with refunds processed by the end of the week.
- As Ever pledged that affected customers would receive free jars upon restock and be prioritized for future drops.
- This incident follows a similar oversell in April of a limited-edition honey, for which Meghan Markle issued an apology and refunds.
- The brand’s first 2023 Napa Valley rosé sold out in just over an hour, and more wine varietals are in development despite ongoing operational challenges.