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22h ago

As Ever Begins Restock of 2024 Napa Valley Rosé

It underscores the brand’s direct-to-consumer approach by limiting orders to U.S. customers under a three-bottle minimum

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Meghan Markle smiles during a visit to Reprezent 107.3FM in Pop Brixton, London, on January 9, 2018.

Overview

  • The 2024 Napa Valley Rosé became available on August 5 at 3 PM ET through As Ever’s website with a minimum three-bottle purchase requirement.
  • The latest release follows an Instagram teaser posted on August 3 and marks the first restock of the wine since its initial July sellouts.
  • As Ever operates exclusively through its U.S. site, pricing the rosé at $90 for three bottles plus $20 shipping.
  • Industry consultants warn that production capacity remains insufficient to meet repeated demand surges, suggesting the brand study scalable models used by other celebrity wine ventures.
  • Since its April debut with artisanal teas, spreads and honey, As Ever has driven rapid sellouts through digital marketing and limited-edition product drops.