Overview
- Global use of AI has jumped to 78% of organizations from 55% a year ago, with industrial cases reporting tangible gains such as WaterForce cutting energy costs by up to 50% and Nescafé avoiding five costly unplanned shutdowns.
- At the Vigo Global Summit, Amparo Alonso highlighted ethics, enforceable regulation and environmental sustainability as priorities, warning that soaring training costs could concentrate power and widen inequality while urging “IA frugal” approaches.
- Technology evangelist Javier Sirvent described new hybrid oversight roles and reported double‑digit productivity improvements in support and faster coding, calling for role‑based literacy, human‑in‑the‑loop checks and formal audits.
- Consumer research cited by Deloitte, Kantar and Edelman points to growing fatigue with machine‑generated messaging, with about 60% trusting human‑supervised content and 71% saying they would drop brands that fake testimonials with AI.
- Oracle Mexico’s chief said many AI pilots fail chiefly because of poor data, stressing that results depend on governed, high‑quality information rather than flashy demos.