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Aryan Khan’s Netflix Debut Revives Bobby Deol’s 1997 Hit With 5 Million New YouTube Views

A deft reuse of a 1997 Gupt track in Aryan Khan’s Netflix debut has driven a measurable nostalgia wave online.

Overview

  • The Ba***ds of Bollywood features “Duniya Haseeno Ka Mela” within its story world, presenting it as a song from an in-universe late-90s film titled Sailaab.
  • An older upload of the original music video accrued roughly 5 million additional YouTube views in the four days after the series premiered on September 18.
  • The track trended on Instagram and Spotify as viewers shared clips, memes, and comments about how the song’s meaning feels different after the show.
  • Netflix India’s official account left a pinned comment on the song’s YouTube page reading, “aaj yeh gaana achanak se yaad aagaya.”
  • Composed by Viju Shah and sung by Udit Narayan, the 1997 Gupt song anchors a key musical moment in Aryan Khan’s directorial-showrunner debut, produced by Red Chillies Entertainment and now streaming on Netflix.