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7m ago

Aryan Khan Series Drives 5 Million-View Resurgence for Bobby Deol’s 1997 Gupt Song

By reframing the Gupt track inside a satirical Netflix series with digital edits, the creators turned nostalgia into measurable, platform-wide buzz.

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Bobby Deol in a still from the Gupt song Duniya Haseeno Ka Mela.
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Bobby Deol in the still from Duniya Haseeno Ka Mela

Overview

  • The original Duniya Haseeno Ka Mela video added about 5 million YouTube views within four days of The Ba***ds of Bollywood premiering.
  • The song trended on Instagram and Spotify as fans shared clips and memes celebrating the retro sound in a modern setting.
  • Within the show’s fiction, the number appears as a late‑90s film song performed by Bobby Deol’s superstar character.
  • The series uses archival footage and digital manipulation to re-contextualize the track without revealing story details.
  • The Ba***ds of Bollywood marks Aryan Khan’s directing and showrunning debut for Red Chillies Entertainment and is now streaming on Netflix, with Netflix India acknowledging the renewed interest in a post.