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7h ago

Artists Rally Against INE’s AI Cloning of Pepe Lavat’s Voice as Lawmakers Propose New Protections

Industry associations staged a demonstration in Mexico City to support a bill defining artists’ voices as sensitive data requiring consent for AI-generated use

INE
El INE recreó la voz de Pepe Lavat con IA sin autorización, causando protestas del gremio del doblaje / Foto: Especial
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Overview

  • The INE released a 55-second TikTok video using AI to replicate Pepe Lavat’s voice without his family’s permission or legal authorization and dismissed the widow’s concerns with “pues demande.”
  • Groups including the Asociación Nacional de Actores (ANDA), Sociedad General de Escritores de México (SOGEM) and Asociación Mexicana de Locutores Comerciales (AMELOC) held a demonstration at the Monumento a la Revolución to press for legal safeguards against unauthorized AI cloning.
  • Deputy Paulo Emilio García González submitted an initiative to amend copyright, labor and cinematography laws to classify voices as sensitive data and mandate consent for AI-generated uses in audiovisual productions.
  • Because Mexico lacks specific regulations governing AI in audiovisual content, neither the contested INE video nor other AI-made productions can currently be legally removed.
  • Industry representatives warn that a recent AI-produced Banco Santander commercial displaced about 100 audiovisual production workers, highlighting the economic stakes of unregulated AI adoption.