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4d ago

Artist Stuart Semple Unveils YOLO Paint Inspired by Berkeley’s 'Olo' Color Discovery

Semple claims his £10,000-per-jar pigment approximates the newly identified retinal color experience, though scientists assert true replication is impossible.

Artist Creates A Paint Inspired By The "New Color" Olo, Called YOLO
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Overview

  • UC Berkeley researchers recently identified a novel color experience, 'olo,' by using lasers to stimulate retinal M-cones in isolation, creating a perceptual phenomenon beyond natural vision.
  • British artist Stuart Semple developed a paint called YOLO, designed to approximate the appearance of 'olo' using mixed pigments and fluorescent optical brighteners.
  • YOLO paint is being sold for £10,000 per jar, or £29.99 for those identifying as artists, continuing Semple’s tradition of challenging exclusivity in the art world.
  • Vision scientist Austin Roorda, part of the Berkeley team, maintains that no physical medium, including YOLO, can replicate the direct retinal effect of 'olo.'
  • Semple’s project highlights broader debates about accessibility, ownership, and the limits of reproducing scientific discoveries in material form.