Overview

• UC Berkeley researchers recently discovered a novel color experience, 'olo,' by using lasers to stimulate medium-wavelength cones in the human eye.
• The color, described as an intensely saturated greenish-blue, cannot naturally occur since it exclusively activates M cones in the retina.
• British artist Stuart Semple has created YOLO paint, blending pigments with fluorescent optical brighteners to approximate the olo hue.
• YOLO paint is priced at £10,000 per jar but is available to self-declared artists for £29.99, continuing Semple's mission to make colors accessible.
• Berkeley scientists, including Austin Roorda, assert that olo cannot be authentically replicated outside their experiment, emphasizing that any approximation pales in comparison.