Overview

• The fair runs August 29–31 at Costa Salguero with about 70 galleries confirmed and an international contingent near 20%.
• VIP previews featured a collectors' honor for Marion Eppinger and drew art-and-fashion figures including Juliana Awada and Amalia Amoedo.
• Organizers introduced buyer incentives, launching the Premio VOLF of ARS 3,000,000 and continuing the Premio Remax Collection with distinctions up to ARS 6,000,000.
• Galleries reported brisk early transactions, with institutional purchases by MALI in Lima, MACBA, the Franklin Rawson museum, and the Castagnino-Macro.
• High participation costs—about USD 40,000 for a 60 m² stand with build-out—pushed many exhibitors to shrink booth sizes by roughly 40% versus last year.