Overview
- The agreement began in 2018, was extended in 2021, and will conclude after the 2025/26 season, closing Arsenal’s first-ever sleeve partnership.
- Arsenal and the Rwanda Development Board said the collaboration met its goals, crediting it with boosting tourism visibility and supporting the club’s long-term plans.
- Supporter groups and political critics pressed for an exit, including fan campaigns and a letter from the DRC foreign minister urging the club to end the relationship.
- Arsenal has not announced a replacement sleeve sponsor, and reported financial figures for the deal vary across outlets without a consistent official number.
- The move follows wider scrutiny of Rwanda sports ties, with Bayern Munich previously downgrading its arrangement, while Rwanda signals ongoing links with Kroenke-owned entities like the LA Rams and SoFi Stadium.