Arnold Schwarzenegger Stars in State Farm's Super Bowl Commercial

The Hollywood icon emphasizes the commercial's public service message, diverging from his usual high-paying ad roles.

Arnold Schwarzenegger will appear as Agent State Farm in the 2024 Super Bowl commercial, highlighting the insurance company's commitment to public service.
Despite a net worth of $450 million, Schwarzenegger chose the State Farm ad for its community-focused message, not for financial gain.
The commercial, directed by Brian Culp, is treated like a movie, featuring extensive visual effects and a marketing campaign akin to a feature film.
Schwarzenegger and co-star Kevin Miles, aka Jake from State Farm, underwent 'vocal Pilates' to prepare for their roles, emphasizing the dedication to their performances.
The ad aims to make the State Farm tagline famous in culture, with a creative twist on the company's jingle pronounced by Schwarzenegger.