Overview
- Armani hosted the Luminous Silk Lounge at The Grove to mark the update, retaining the signature silky finish with a new formula and an expanded 44-shade range.
- Andra Day delivered a short performance as attendees including Dakota Fanning, François Arnaud, Natasha Lyonne, Jurnee Smollett and Ali Larter moved through the two-story venue.
- A kinetic silk installation evoking a spectrum of skin tones greeted guests and previewed a Luminous Silk pop-up slated for the same location this weekend.
- Guests departed with Luminous Silk products matched to their “perfect” shade following on-site shade matching.
- Coverage noted a surge of statement red lips across attendees, alongside branded cocktails and passed bites.