Overview

• The looping five-second stare from a Half Girlfriend press event resurfaced this month and became a widely reused template.
• Creators stripped the original audio and set the clip to Dada Sadhu’s Ho Underworld, now widely referred to as the “Arjun Kapoor meme song.”
• The remix spread across reels, GIFs and parodies and spilled into comments under unrelated updates, including photos from his London holiday.
• Posts featuring cousin Mohit Marwah, designer Arpita Mehta, friend Kunal Rawal and cousin Sonam Kapoor drew meme references despite being unrelated to the clip.
• As of August 19, the actor has limited replies by turning off comments on recent Instagram posts.