Overview

• President Trump doubled Section 232 aluminum tariffs from 25% to 50% on June 3, sharply raising input costs for can manufacturers and beverage producers.
• AriZona uses more than 100 million pounds of aluminum annually, around 20% of which is imported from Canada and fully subject to the new levies.
• The brand has implemented measures such as resizing its tall cans, redesigning lids and cutting plastic bottle prices to absorb added costs.
• Independent Can and other suppliers have already raised can prices this year and industry trade groups are lobbying for carve-outs to prevent consumer price hikes.
• Don Vultaggio says sustained tariff pressure could force the first price increase on AriZona’s 99-cent tall cans since 1997, ending its low-price identity.