Arizona Iced Tea's 99-Cent Price Endures Despite Inflation

Founder Don Vultaggio commits to keeping the iconic price stable, citing efficiency and consumer loyalty.

Arizona Iced Tea has maintained its 99-cent price for over 30 years despite rising production costs.
Founder Don Vultaggio attributes the stability to efficient production, debt-free operations, and thinner cans.
Vultaggio sees the stable price as a way to support consumers facing financial challenges.
The company has made strategic adjustments, such as reducing can size, to avoid price hikes.
Future price increases are not ruled out but are unlikely in the near term.