Overview

• Arizona Iced Tea has maintained its 99-cent price for over 30 years despite rising production costs.
• Founder Don Vultaggio attributes the stability to efficient production, debt-free operations, and thinner cans.
• Vultaggio sees the stable price as a way to support consumers facing financial challenges.
• The company has made strategic adjustments, such as reducing can size, to avoid price hikes.
• Future price increases are not ruled out but are unlikely in the near term.