Arizona Iced Tea Founder Upholds 99-Cent Tradition

Don Vultaggio maintains affordable pricing for over three decades, prioritizing consumers over profits.

Arizona Iced Tea has sold its 23-ounce cans for 99 cents since 1992.
Founder Don Vultaggio emphasizes keeping prices low as a way to give back to consumers.
The company remains debt-free and focuses on efficient production and shipping methods.
Vultaggio runs the business with his two sons, ensuring family values are at the core.
Despite market pressures, there are no plans to raise prices in the foreseeable future.