Overview

• Arizona Iced Tea has sold its 23-ounce cans for 99 cents since 1992.
• Founder Don Vultaggio emphasizes keeping prices low as a way to give back to consumers.
• The company remains debt-free and focuses on efficient production and shipping methods.
• Vultaggio runs the business with his two sons, ensuring family values are at the core.
• Despite market pressures, there are no plans to raise prices in the foreseeable future.