Ariana Grande Stars in Swarovski’s Retro-Inspired Spring/Summer 2025 Campaign

Marking her third collaboration with the brand, the campaign celebrates Swarovski’s 130th anniversary with bold, colorful designs and a transformative 'metamorphosis' theme.

• Ariana Grande continues her creative partnership with Swarovski as the face of its Spring/Summer 2025 campaign, her third collaboration with the brand.
• The campaign celebrates Swarovski’s 130th anniversary with a 'metamorphosis' theme, blending 1960s-inspired aesthetics with modern pop culture influences.
• Grande showcases vibrant, colorful crystal designs, including pieces from the Dulcis collection, styled in joyful and high-impact looks.
• Swarovski’s Global Creative Director Giovanna Engelbert emphasizes the transformative power of jewelry and its connection to pop culture in this collection.
• Grande’s role as ambassador began in July 2024, with prior campaigns including the 2024 holiday collection and a January 2025 Old Hollywood-inspired capsule.

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