Ariana Grande Joins Brandon Creed's Good World Management

The pop star's move follows a series of high-profile departures from Scooter Braun's SB Projects.

Ariana Grande has signed with Brandon Creed's newly-launched Good World Management firm, marking a significant shift in her career after parting ways with longtime manager Scooter Braun earlier this year.
Brandon Creed, known for representing artists like Bruno Mars and Lizzo, has signed Grande as his third major client since launching Good World Management in July.
Grande's move to Good World Management comes after a 'mass exodus' of high-profile clients, including Justin Bieber and Demi Lovato, from Scooter Braun's SB Projects.
Sources close to Grande express that she appreciates Creed's understanding of her on a different level and his focus on her artistry and vision.
Grande, who has had six albums in the Top 10 of the Billboard 200 and 20 top 10s on the Hot 100 singles chart, is currently working on her seventh studio album and will star in the lead role in Universal's adaptation of the Broadway musical Wicked in November 2023.