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Ariana Grande, Cynthia Erivo Tap Las Perdidas to Host 'Wicked For Good' Halloween Event in Mexico City

The studio pairs its leads with Mexican influencers to boost Spanish-language engagement before the sequel’s Nov. 21, 2025 release.

Overview

  • Universal Pictures Mexico released an official video on Oct. 15 featuring Grande and Erivo announcing Wendy Guevara, Paola Suárez and Karina Torres as event hosts.
  • Las Perdidas will lead the “Fiesta de Disfraces Mágica y Malvada” on Oct. 30 in Mexico City as part of the film’s promotional tour.
  • The announcement clip, which nods to Oz-themed motifs and the creators’ catchphrase, quickly went viral on TikTok, Instagram and X.
  • Attendance by Ariana Grande and Cynthia Erivo at the Mexico City celebration remains unconfirmed.
  • 'Wicked For Good' is scheduled to arrive in theaters on Nov. 21, 2025, with the Mexico activation signaling a localized push to reach Spanish-speaking audiences.