Ari Emanuel’s MARI Buys IMG’s Arts & Entertainment and Action Sports Portfolios From Endeavor

The deal advances a $2 billion-backed plan to build a global live-experiences platform.

Overview

The acquisition brings marquee properties into MARI’s portfolio, including Hyde Park Winter Wonderland, the global Taste Festivals, the U.S. Open of Surfing and the Nike Melbourne Marathon.
MARI said the move expands its reach across Europe, North America, Asia and Australia.
Financial terms of the transaction were not disclosed.
Akin Gump advised MARI on legal matters, with Goldman Sachs and LionTree serving as financial advisers.
The announcement follows earlier purchases of Frieze, Barrett-Jackson, TodayTix Group and a tennis slate featuring the Miami Open and Mutua Madrid Open.