Overview

• MARI bought TodayTix from private equity firm Great Hill Partners, with financial terms undisclosed.
• TodayTix co-founder Brian Fenty remains CEO and joins MARI’s executive leadership team, while co-founder Merritt Baer continues as artistic director and producer at Secret Cinema.
• The transaction includes related properties Secret Cinema and Show-Score, and TodayTix brings more than 20 million members and ties with 10,000 cultural partners across the U.S., U.K., and Australia.
• Ari Emanuel describes TodayTix as a “technology engine” offering a direct line to audiences, and Fenty says the companies plan to deploy purpose-built AI to enhance user experience and creator tools.
• The deal broadens MARI’s holdings that already span the Miami Open, Mutua Madrid Open, Frieze, and Barrett-Jackson, supported by a reported $2 billion investor backing.