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Ari Emanuel and Ben Persky’s ‘Rushmore’ Debuts Sept. 30 Exclusively on X

The weekly debate series arrives on X through a revenue-share deal that leverages Emanuel’s relationships to secure marquee guests.

Overview

  • Each episode has Emanuel and Persky debating the greatest of all time across sports, entertainment, music, fashion and gaming with two outside experts who are not eligible for selection.
  • Confirmed guests include Elon Musk, Tom Brady, Peyton Manning, Shaquille O’Neal, Jimmy Iovine, Bob Costas and Al Michaels, with additional figures from tech, art and media.
  • The show is produced by The Pat McAfee Show with support from Pantheon Media Group, with episodes posted on the @RushmoreOnX and @AriEmanuel accounts.
  • Ten episodes have been recorded for a weekly Tuesday release, with another 10 planned for early 2026.
  • Emanuel says the concept grew from a recent vacation conversation with Musk, and the X deal includes an ad-revenue share as X Originals chief Mitchell Smith publicly endorsed the series.