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Ari Emanuel Acquires Frieze From Endeavor to Launch New Events Company

The deal marks a strategic move following Endeavor's privatization, with Frieze set to anchor Emanuel's new global platform.

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Ari Emanuel (Credit: Getty Images)

Overview

  • Endeavor Group Holdings has finalized the sale of Frieze to a new global events and experiences company founded by Ari Emanuel and backed by top investors.
  • Frieze, known for its international art fairs and media platforms, will become a key component of Emanuel's new venture aimed at expanding cultural events.
  • Frieze CEO Simon Fox and his leadership team will remain in place to ensure operational continuity and collaboration with the new ownership.
  • This transaction follows Endeavor's $25 billion privatization by Silver Lake in March 2025, as part of a broader asset restructuring strategy.
  • Frieze New York, the organization’s flagship event, will proceed as planned on May 7 under the new ownership, featuring approximately 70 galleries.