Overview
- From January to September 2025, buyers aged 60+ registered 110,916 new vehicles, representing 28.9% of the market, according to SIOMAA and ACARA.
- Total 0 km registrations reached 500,089 in the first nine months of 2025, up 60.4% versus the same period in 2024.
- Toyota is the top brand among 60+ buyers, followed by Volkswagen and Fiat, reflecting preferences for reliability and service.
- Favored models in this cohort include the Toyota Yaris, Toyota Corolla Cross, Chevrolet Tracker, Toyota Hilux and Peugeot 208.
- Outlets report that older adults value autonomy, safety and comfort, while younger consumers face higher barriers to accessing new cars, leading manufacturers, dealers and insurers to recalibrate strategies.