Overview
- The LPF launched a new visual identity on January 9 with AFA approval and a published brand manual for the 2026 season.
- The mark features a minimal silhouette of a supporter lifting a flag, using a celeste, white and blue palette and a modern title typeface.
- Rollout is planned across 2026 broadcasts, in-stadium experiences and digital platforms to position the competition as “the league of the fan.”
- Initial reaction on X and Instagram was largely negative, with users extending criticism to league governance and AFA president Claudio “Chiqui” Tapia.
- Memes likened the flag image to a viral “towel” scene involving Tapia, the promo video showcased Newell’s and Central crowds, and no formal response or reversal was reported.