Overview
- Focus Market reports vacation budgets are roughly 30% higher year over year for a typical family.
- Price changes vary sharply by destination: Mar del Plata +4%, Bariloche +28%, Río de Janeiro +6%, and Punta del Este +32%.
- The peso depreciated about 36.97% in 2025 while the Brazilian real, Chilean peso and Mexican peso appreciated 7–13%, reducing the relative affordability of overseas travel.
- Agencies describe many inquiries but fewer confirmed bookings than in 2024, with limited last‑minute discounts of about $100–$200 to clear unsold packages.
- Sales performance is mixed across operators, with ISC Viajes citing roughly 20% growth in outbound sales as others report open seats and stronger interest in domestic options, and analysts expect more short, nearby breaks into 2026.