Overview
- On August 5, supermarkets in Rosario led by Sergio Casinerio formed a “frente de batalla,” pledging to stop ordering any products with newly announced 3–9% price hikes.
- Fernando Savore of FABA publicly challenged suppliers to lower prices, emphasizing that consumers now prioritize cost over brand loyalty.
- Retailers report that companies which miss sales targets after hiking prices often revert increases through bonus schemes and discounts.
- Small and regional producers are expanding shelf space by offering quality alternatives at more accessible prices.
- Persistent inflation and constrained purchasing power have empowered neighborhood stores to unite and exert collective leverage over supplier pricing strategies.