Overview
- The weeklong event runs November 17–23 across stores and online, coordinated by CADAM, with an interactive map to find participating outlets.
- Wholesale leaders say the push seeks to raise volumes across the supply chain following a 5.4% drop in first‑half 2025 sales.
- Sector representatives renewed calls for tax and labor reforms, arguing current charges increase hiring costs and flow through to prices.
- In Mendoza, at least eight chains joined — Basualdo, Buj Mayorista, Yaguar, Maxiconsumo, Segal, Makro, Oscar David and La Yunta — while Casa Segal opted out citing an everyday low‑price strategy.
- Early reports point to cautious foot traffic with small retailers driving purchases, steepest cuts in electronics and holiday goods, and some chains signaling extensions beyond this week.