Overview
- Industry group CAIJ reported a 6.9% year‑on‑year decline in toy units sold for Christmas 2025, with a late pre‑Nochebuena pickup insufficient to erase earlier losses.
- Promotions and financing underpinned last‑minute buying, and roughly 95% of transactions were completed with cards or digital wallets.
- Online sales held near 25% of the market without growth as platforms such as Temu and Amazon advanced, while traditional in‑store sales fell about 10%.
- National products outperformed imports, and Argentina’s consumer authority levied fines exceeding ARS 100 million on importers for toys that failed safety rules.
- Mexico’s seasonal checks found higher toy prices than a year ago and families planning fewer purchases per child, reflecting cautious spending.