Overview
- Mar del Plata opened the third weekend of January at roughly 75% occupancy, boosted by late arrivals and favorable weather, with operators reporting steady gains through the second half of the month.
- In Pinamar and Cariló, short‑term rentals and hotels report strong demand—around 84% to 90% on average and near full on weekends—driven by last‑minute decisions and selective spending.
- Sector surveys from CAME and official tallies show a season of occupancy spikes around weekends and festivals, with many destinations in the 70%–90% range and rapid lifts when events align with good forecasts.
- Spending remains significant despite caution, with typical daily outlays near ARS 95,000–100,000 per person and far higher in premium poles such as Ushuaia (about ARS 370,000) and Puerto Iguazú (above ARS 117,000).
- Operators cite weather sensitivity after the early‑January sudestada and flag rising costs and informal lodging as challenges, while planning for further peaks during the late‑January changeover and the February Carnival long weekend.