Overview
- Mar del Plata opened the third January weekend at roughly 75% average occupancy across hotels, temporary rentals and balnearios, with operators expecting further lift from day-of arrivals.
- Aubasa reported intense coastal traffic, including 2,460 vehicles per hour at the Samborombón toll between 7 and 8 a.m., confirming a new weekend wave toward the beaches.
- Pinamar hotels project their strongest stretch in the second half of January, with 90%+ midweek levels and 95–100% on weekends, driven by late bookings and more cautious spending.
- Local real estate firms in Pinamar say temporary rentals are running at near-total occupancy and could run out of availability as the second half of the month advances.
- Sector data show many key destinations at 75–90%+ occupancy—Bariloche near 89% and high rates in Córdoba and the Atlantic coast—with short, flexible stays prevailing and industry groups eyeing the February Carnival long weekend for another demand peak.