Overview
- National tourism authorities report early‑January hotel and parahotel reservations in many destinations ranging from 75% to 100%.
- Pinamar, Villa Carlos Paz and Las Grutas surpassed 90% occupancy, Bariloche hovered near 80%, and San Martín de los Andes reached 85%.
- Industry groups describe a season of short, planned escapadas with tighter budgets, with weekend peaks and softer midweek levels seen in places like Monte Hermoso.
- Buenos Aires Province counted 3.6 million arrivals from Dec. 1 to Jan. 11, down slightly from prior seasons, with shorter stays contributing to the shift.
- Travel agencies anticipate solid demand for late January and the February Carnival long weekend, with Booking.com citing strong interest in Mar del Plata, Bariloche, Buenos Aires and Villa Carlos Paz.