Overview
- CAME data show travelers deciding within roughly 72 hours and concentrating stays between three and four nights, with Mar del Plata averaging 3.8 nights in the first half of January.
- Destinations pairing nature and agendas post high occupancy, including Ushuaia at 88% with strong cruise traffic and about ARS 370,000 in daily per‑capita spend, and Puerto Iguazú above 82% with 4.4‑night stays and 50,000+ early‑January park entries.
- Córdoba reports standout results with Villa Carlos Paz at 90% and Santa Rosa de Calamuchita peaking at 95%, while Neuquén’s mountain towns saw full occupancy and Mendoza, Bariloche, Colón and Gualeguaychú hovered around 80%.
- The Province of Buenos Aires trails the leaders, with roughly 100,000 fewer tourists than the same period in 2025, Mar del Plata near 60% occupancy, and a 21% decline in recorded spending for the first half of January.
- Hotel operators cite profitability pressure from higher operating costs and a growing informal lodging supply, as industry groups say a stronger dollar has curtailed outbound travel and lifted domestic demand compared with last year.