Overview

• New-car patentamientos rose 44% year-on-year in July to 62,123 units, marking the strongest July performance since 2018.
• Cumulative registrations from January through July reached 388,680 units, a 71.5% increase over the same period in 2024.
• July sales climbed 17.8% compared to June as abundant financing options and a narrower price-to-salary gap sustained consumer demand.
• Imported vehicles represented nearly 65% of July registrations, with the Toyota Yaris leading the market and five domestically produced models among the top ten.
• Dealers and manufacturers are set to raise list prices by around 3–5% in August as a stronger dollar, higher lending rates and a license-plate supply squeeze take hold.