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5d ago

Argentina’s E-Commerce Sees 114% H1 Surge but Growth Moderates After Currency Controls Ease

After April’s currency easing, consumers shifted toward dollar-based imports, prompting e-commerce platforms to revamp payment methods

CyberMonday
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El comercio electrónico tuvo un crecimiento del 114% en facturación durante el primer semestre de 2025
La adopción de inteligencia artificial en el comercio electrónico ya no es una opción, sino una necesidad.  

Overview

  • Online revenue reached ARS 873.3 billion in the first half of 2025 with transactions up 40% and unique buyers rising 32% year-on-year
  • The acceleration seen in early 2025 tapered off after partial lifting of peso restrictions introduced new investment alternatives in April
  • Credit card share fell six percentage points to 60% while bank transfers climbed to 19% and single-payment orders now account for 62% of financed purchases
  • Door-to-door courier imports jumped 211% through May, eroding fashion’s share by seven points and intensifying pressure on local brands
  • Free-shipping orders rose five points to 39% as retailers boost promotions and prepare for Cyber Monday scheduled for November 3 to 5