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Argentina’s Digital Commerce Surges as Wholesale and Mall Sales Slide

Easy credit plus wallet payments are steering purchases online.

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Overview

  • E‑commerce revenue in Argentina reached ARS 15,317,918 million in H1 2025, up 79% year over year, with 149.5 million orders (+46%) and transfers tripling as more merchants offered instalments of up to 12 payments, according to CACE–Kantar.
  • Cross‑border buying accelerated: 8% of Argentines made their first overseas purchase online in 2025 and 5% of firms enabled foreign catalogues, with Mercado Libre used by 33% of shoppers for international buys, followed by Alibaba/AliExpress (15%) and Amazon (13%) as Temu and Shein gain traction.
  • Official June data show a split in brick‑and‑mortar: supermarket sales rose 0.8% year over year and 0.2% month over month, while wholesale autoservicios fell 1.8% on the month and 8.4% on the year to a series low, and shopping‑center sales dropped 4.5% year over year.
  • Payment patterns continue to shift as credit cards hold a large share and “other” methods like QR grow, reflecting broader reliance on financing for essentials even as cash and debit lose ground in key channels.
  • Mexico’s wholesale revenues fell 2.3% month over month and 9.3% year over year in June, marking a fourth straight monthly drop, while retail slipped 0.4% on the month but grew 2.3% annually and online retail jumped 6.7% on the month and 42.6% on the year; annual inflation ran at 3.49% in early August.