Overview
- The CACE‑run event marks its 12th edition with nearly 900 participating brands, 46% of them small and medium‑sized enterprises.
- CACE says sales during the three days typically multiply three to five times, concentrating the equivalent of 9 to 15 days of normal activity.
- The official site will add Al toque for personalized browsing and Cybot, an AI assistant that guides product discovery and recommendations.
- Sector data show first‑half 2025 e‑commerce revenue up about 79% with 149.5 million orders, and the online channel now at 25% of omnichannel company sales.
- Logistics and financing remain pivotal, with about 41% of AMBA deliveries under 24 hours and roughly 80% of card purchases in installments, while final discount depths are still being set with Hot Sale’s ~30% average used as a reference.