Overview
- Focus Market reports the eight‑item decoration set totals AR$423,955 in 2025, a 12% rise from AR$377,504 in 2024.
- Item moves were uneven, with pesebres up ~28%, LED lights up ~27% and green garlands up ~18%, while wreaths fell ~17% and a 24‑ornament set dropped ~29%.
- TN’s Buenos Aires survey found a local midrange combo at about AR$77,500 versus an imported equivalent from TEMU/SHEIN at US$32 (≈ AR$47,360), a gap exceeding 60%.
- The Argentine Toy Chamber warns of mass entry of uncertified imported items and urges tighter border checks and updated market surveillance.
- Consumer polling shows 74% prioritize promotions and discounts, and interviews indicate many households are switching to cheaper imported kits as Dec. 8 tree‑building traditions drive demand.