Overview

• Decree 562/2025, signed by President Javier Milei and Human Capital Minister Sandra Pettovello, officially reinstates the “Día del Niño” name and fixes it on the third Sunday of August.
• The decree declares Friday, August 15, a non-working tourism day to create a long weekend ahead of the August 17 celebration.
• Social groups have warned that reverting to the traditional name undercuts efforts toward greater inclusivity and diversity in childhood celebrations.
• The Cámara Argentina de la Industria del Juguete held Noche de las Jugueterías on August 8, and retailers continue to offer nationwide discounts, 2×1 deals and bank-backed financing through August 17.
• Argentina’s toy sector, comprising about 180 SMEs and 8,000 jobs, seeks a recovery after two years of sales declines and a 79% jump in import value that has raised safety and competition concerns.