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Argentina Restores Día del Niño and Launches Nationwide Toy Promotions

With the holiday date set for August 17, nationwide promotions aim to revive a domestic toy industry battered by falling sales following a surge in imports.

Se oficializó el cambio de la fecha del Día del Niño
Cuándo cae el Día del Niño en 2025
Se realiza una nueva edición de la Noche de las Jugueterías.
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Overview

  • Decree 562/2025, signed by President Javier Milei and Human Capital Minister Sandra Pettovello, officially reinstates the “Día del Niño” name and fixes it on the third Sunday of August.
  • The decree declares Friday, August 15, a non-working tourism day to create a long weekend ahead of the August 17 celebration.
  • Social groups have warned that reverting to the traditional name undercuts efforts toward greater inclusivity and diversity in childhood celebrations.
  • The Cámara Argentina de la Industria del Juguete held Noche de las Jugueterías on August 8, and retailers continue to offer nationwide discounts, 2×1 deals and bank-backed financing through August 17.
  • Argentina’s toy sector, comprising about 180 SMEs and 8,000 jobs, seeks a recovery after two years of sales declines and a 79% jump in import value that has raised safety and competition concerns.