Overview

• The CAIJ confirmed Children’s Day 2025 will be held on Sunday, August 17, reinstating the historical third-Sunday date
• Earlier this month the toy association had proposed moving the celebration to the second Sunday to avoid overlapping the national holiday
• The CAIJ emphasized the reversal was driven by logistical and calendar-ordering criteria rather than commercial interests
• Some retailers warn that coinciding the celebration with the Paso a la Inmortalidad de San Martín holiday could disrupt sales during the long weekend
• Founded in 1945 and formalized in the 1950s, the celebration—also called Día de las Infancias—has shifted dates over time in response to electoral schedules and cultural priorities