Overview
- In December, 23,997 vehicles were registered nationwide, up 10.3% year over year but down 32.3% from November, according to ACARA.
- Toyota led brands in 2025 with 97,081 units, and the Toyota Hilux finished as the top-selling model with 30,768 registrations.
- The market’s rebound was aided by the elimination of the first internal tax scale, tariff relief for hybrids and EVs, zero‑rate financing, and broader model availability.
- New competition intensified as BYD established a local subsidiary in October and expanded its dealer network, increasing supply late in the year.
- Regional trends echoed the recovery, with Tucumán totaling 16,334 registrations for 2025 (+50.5% year over year) despite a December dip to 509, and industry projections point to roughly 700,000 registrations in 2026.