Overview
- Events are underway today, Thursday, Nov. 13, with most shops starting around 7 p.m. and running until closing, though some begin at 6 p.m. or earlier.
- Hundreds of heladerías are participating across the country, with local reports citing more than 500 nationally and more than 100 in Rosario alone.
- The official 2025 flavor is Fruta D’ Oro, a mango‑banana sorbet with a touch of lime and white‑chocolate granizado, available only at shops that offer it.
- Promotions center on 2‑for‑1 quarter‑kilo pots and are typically in‑person only, often limited by stock or per‑branch quotas, with quick sell‑outs common.
- Cities layer on extras, including live music and giveaways in La Plata, cash discounts such as 30% at select venues, and interactive maps to plan routes in Rosario.