Overview

• Bars and restaurants in Buenos Aires City are offering 2x1 drink deals, special menus and live shows to attract friend groups, with average per-person spending projected between 15,000 and 35,000 pesos.
• Mendoza’s bodegas have launched maridaje experiences, 2x1 tours and exclusive tastings with packages starting around 30,000 pesos per person, often including complimentary wine bottles.
• Cultural and nightlife venues in Tucumán are running themed parties, DJ sets, bingo nights and ceramics workshops from Friday through Monday to extend weekend festivities.
• A Focus Market study forecasts average spending of roughly 32,270 pesos per person on Día del Amigo gifts, while dining and outing budgets buoy local hospitality and retail sectors.
• Brazil, Chile, Spain and Uruguay have also adopted July 20 as Día del Amigo, reflecting the regional spread of Argentina’s lunar-inspired friendship holiday.