Overview

• Milei government’s Decree 562/2025 restores “Día del Niño” as the holiday name and fixes it on Sunday, August 17.
• Cultural venues in Buenos Aires City and Province are hosting free and paid activities—from Planetario Galileo Galilei shows to República de los Niños workshops—to mark the long weekend.
• Banks and major retailers, including Banco Nación and BBVA, have rolled out cashbacks and zero-interest installment plans to spur holiday spending.
• Mercado Libre reports that construction blocks, plush toys, board games, gaming consoles and bicycles top gift sales, with the toys and games category up 32% year-on-year.
• Despite aggressive promotions, merchants cite subdued store traffic, saturated credit cards and growing demand for tech gifts for older children, suggesting a rush of last-minute shopping.