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2h ago

Argentina E‑Commerce Jumps 79% in H1 as Wholesalers and Malls Slide in June

Industry leaders warn the online gains are not yet offsetting weak brick‑and‑mortar sales.

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2025. NielsenIQ proyecta un crecimiento del 3% del consumo en todo este año. Recuperación leve luego del desplome del 16% en 2024. (Gentileza Los Andes)
49% MÁS. En el primer semestre del año, la cantidad de productos vendidos por sitios digitales dio ese salto y movilizó casi 204 millones de productos en el país.
La suba del dólar impacto en los precios mayoristas en julio.

Overview

  • CACE reported ARS 15.318 trillion in first‑half online turnover (+79% year over year), 149.5 million orders (+46%) and an average ticket of $102,449, with wallet transfers rising to 20% and credit cards at 56%.
  • INDEC said June supermarkets edged up 0.2% month over month and 0.8% year over year, while wholesalers fell 1.8% m/m (–8.4% y/y) and shopping‑centre sales dropped 4.5% y/y.
  • CACE’s Gustavo Sambucetti cautioned that digital growth does not yet compensate for declines in physical stores, estimating each point lost offline requires 5–10 points of online growth to offset.
  • Cross‑border buying accelerated as 8% of Argentines made a first international purchase; Mercado Libre led as the channel for buying abroad, with Temu (10%) and Shein (8%) gaining share, and courier imports reached US$72 million in June from US$30 million in December.
  • Industry groups are engaging national and provincial governments to reduce Ingresos Brutos and other taxes to level the field for local sellers against low‑price foreign platforms.